The Ultimate 90-Day Restaurant Content Calendar to Stay Fully Booked Year-Round

Content creation is overwhelming when you’re also running a kitchen, managing staff, juggling stock, and watching the bottom line. But the reality is: if you’re not posting consistently, you’re missing out on bookings. Visibility creates momentum, and this 90-day calendar is designed to keep your brand visible, fresh, and in-demand.

What the 90-Day Plan Includes:

  • 3 content pillars: Food, People, Experience
  • 5 post types per week: Reels, Carousels, Photos, Stories, Reviews
  • Monthly themes: Seasonal menus, holidays, behind-the-scenes content

Sample Weekly Structure:

Monday: Behind-the-scenes Story (prep work, team moments)
Tuesday: Carousel post (Top 3 brunch items, chef hacks)
Wednesday: Reels (Plating video, sizzling shots, guest reactions)
Thursday: Testimonial graphic or Google review screenshot
Friday: UGC repost or weekend promo teaser
Saturday: Live Stories from the kitchen or dining area
Sunday: Team culture post, inspirational quote, or local collaboration feature

Bonus Content Ideas:

  • National food day promos
  • Instagram Lives with your chef or GM
  • Weekly customer spotlight (photos and quotes)
  • Countdown to a new dish, event, or collaboration

By following this calendar, your restaurant stays active and engaging online without you needing to start from scratch every week.

FREEBIE: Download the 90-Day Restaurant Content Calendar Includes a plug-and-play calendar, post prompts, and editable templates to simplify your social media marketing. Consistency = bookings. 

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